The Wilf Children’s Hospital at Shaare Zedek Medical Center in Jerusalem is the setting for the Kosher Halftime Show, a wholesome alternative to the not necessarily family-friendly pop-culture extravaganza that aired during the Super Bowl on Sunday night, February 4, 2018. The game was played in Minneapolis, Minn., home to the National Football League team owned by the Wilf Family. Starring popular Jewish singer Ohad Moskowitz and social media influencer and filmmaker Meir Kay, the Kosher Halftime Show is a presentation of the Nachum Segal Network and is sponsored by The American Committee for Shaare Zedek Medical Center in Jerusalem.
The program features Ohad’s performance for young patients and their families at the Wilf Children’s Hospital interwoven with touching and humorous scenes and sequences orchestrated by Meir Kay, including a rather spectacular paint fight staged in a carefully prepared room at the hospital. Meir Kay has some two million followers on social media platforms including Facebook, Instagram, and YouTube. His previous videos have been seen hundreds of millions of times.